Why Guest Blogging Is A Must For Every Brand?

Content Marketing January 28, 2020
Importance of Guest Blogging

Why Guest Blogging Is A Must For Every Brand?

The importance of blog writing and article writing in content marketing is ever-increasing. It is impossible to craft an effective SEO strategy without blogs because of their role in drawing web traffic through relevant keywords .

Guest blogging takes traditional article writing a step further. Its primary objective isn’t to draw in web traffic but to build trust.In simple terms, it means publishing a blog on a third-party website. Guest blogging is not necessarily promotional, as it tends to educate and provide valuable insights.

It’s more effective than traditional article writing services because third party websites have a wider audience reach, which is crucial in generating awareness.

Additionally, guest blogging done on the right portal will lead to your brand being exposed to the right audience instead of just a wide audience. This niche audience connection is exactly why guest blogging is gaining momentum in successful digital marketing campaigns.

How To Find The Best Guest Posting Sites?

In order to garner success with guest blogging, here are a few effective methods to find guest posting sites.

1. Establishing Direct Contact

The best way to get a third party website to publish your blog is to pitch it directly to the editors. Popular websites are usually looking for niche content and hence provide an email address where brands can pitch it to them.

However, editors receive numerous pitches, and to make yours stand out, your credentials, writing style, topic and domain-specific knowledge should be highlighted.

2. SEO Search

This is an interesting way to use an SEO technique to get SEO benefits . You have to ensure that you find the right audience for your niche and the message aligns with not only yours but the guest site’s interest as well. The best way to choose the apt site is to follow the
‘relevant keyword+ blog/article’ approach.

For example, if you are a kitchenware provider and want to engage in guest blogging, then you would search for ‘basic cookware + blog’. You would come across food and lifestyle websites which are interested in guest blogging and are similar to your niche.

3. Social Media Profiles

Social media timelines tend to show you profiles that might interest you and are closer to your niche. Starting a conversation and following these profiles will help you form a connection and then eventually pitch your blog. You can even come across article writing services who are looking for guest bloggers.

Key Advantages Of Guest Blogging

While we have already established the importance of guest blogging, its benefits outweigh the efforts.

1. Authority & Credibility

Once a site posts your article, it basically means that they see you as a credible source. It builds authority among your competitors and establishes you as a thought leader in the industry.

2. Building Backlinks

Guest blogging has intangible SEO benefits. Once a website links back to you, it generates backlinks or inbound links. This increases your credibility in the eyes of the search engine and organically boosts your ranking on the results page.

3. Increases Organic Traffic

Investing in this type of content writing services is essential in driving web traffic. A guest post sends quality traffic to your website due to inbound marketing. Moreover, the enhanced SERP ranking draws higher organic traffic.

4. Increases Brand Awareness

Featuring on a popular website provides you with wider exposure. A new audience is exposed to your brand leading to new leads. These potential leads will drive new business and strengthen your brand equity.

5. Expands Business Network

A positive association with popular websites increases your brand value. Moreover, the industry views you as someone who is highly informative and knowledgeable. This helps in generating new contacts in the industry and opens the possibility of advancing your business venture.

Although not very different from blog writing, guest blogging is highly favoured by digital marketers for its SEO and brand benefits.